Riley Hockman Creative

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	<title>Riley Hockman Creative</title>
	<link>https://rileyhockman.com</link>
	<description>Riley Hockman Creative</description>
	<pubDate>Thu, 04 Dec 2025 19:07:31 +0000</pubDate>
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		<title>Start Page</title>
				
		<link>https://rileyhockman.com/Start-Page</link>

		<pubDate>Thu, 04 Dec 2025 19:07:31 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

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		<title>icongallery</title>
				
		<link>https://rileyhockman.com/icongallery</link>

		<pubDate>Sun, 03 Nov 2024 04:18:59 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

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		<title>extragoods</title>
				
		<link>https://rileyhockman.com/extragoods</link>

		<pubDate>Tue, 10 Oct 2023 20:18:14 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

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&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4d288af7d9445a00a07b3a2904e82c96e39f214d5f77f54b335f8510b4eec565/carharttpatch.png" data-mid="211790451" border="0"  src="https://freight.cargo.site/w/1000/i/4d288af7d9445a00a07b3a2904e82c96e39f214d5f77f54b335f8510b4eec565/carharttpatch.png" /&#62;
&#60;img width="1297" height="1728" width_o="1297" height_o="1728" data-src="https://freight.cargo.site/t/original/i/afeb454f5c0cc79d5328d216ee213711693e80e14f64b15b73823d9026d1bc65/Wine_webfinalArtboard-1-copy.png" data-mid="239030155" border="0"  src="https://freight.cargo.site/w/1000/i/afeb454f5c0cc79d5328d216ee213711693e80e14f64b15b73823d9026d1bc65/Wine_webfinalArtboard-1-copy.png" /&#62;
&#60;img width="7489" height="11232" width_o="7489" height_o="11232" data-src="https://freight.cargo.site/t/original/i/9459e5e03130a611eba51ccfc949672f6cb433fcea79c180068e0bb060b9a873/LaurenRankePoster_RH_Page_1.jpg" data-mid="230407836" border="0"  src="https://freight.cargo.site/w/1000/i/9459e5e03130a611eba51ccfc949672f6cb433fcea79c180068e0bb060b9a873/LaurenRankePoster_RH_Page_1.jpg" /&#62;
&#60;img width="2161" height="2160" width_o="2161" height_o="2160" data-src="https://freight.cargo.site/t/original/i/25bac19c06c0c610068a239e78ccb2a999900d47ee0fcfe07452b546816fdad6/XXX_portfolioArtboard-1-copy2x.png" data-mid="225523394" border="0"  src="https://freight.cargo.site/w/1000/i/25bac19c06c0c610068a239e78ccb2a999900d47ee0fcfe07452b546816fdad6/XXX_portfolioArtboard-1-copy2x.png" /&#62;
&#60;img width="8000" height="8000" width_o="8000" height_o="8000" data-src="https://freight.cargo.site/t/original/i/251ae51e13766a2f8c17f026c86164082b9f64aece329395d817a04e8176b444/Untitled_Artwork-44.png" data-mid="236111066" border="0"  src="https://freight.cargo.site/w/1000/i/251ae51e13766a2f8c17f026c86164082b9f64aece329395d817a04e8176b444/Untitled_Artwork-44.png" /&#62;
&#60;img width="680" height="680" width_o="680" height_o="680" data-src="https://freight.cargo.site/t/original/i/24c7d2e67fcecbfc109a96ade4d1e4d23abdf78fb1b457cc99ba1a3ad21e637f/KC_Chrome.png" data-mid="228151706" border="0"  src="https://freight.cargo.site/w/680/i/24c7d2e67fcecbfc109a96ade4d1e4d23abdf78fb1b457cc99ba1a3ad21e637f/KC_Chrome.png" /&#62;
&#60;img width="401" height="401" width_o="401" height_o="401" data-src="https://freight.cargo.site/t/original/i/23d38e472ca679c19f910c730e8a7b46ca725d695b93cf7ebde91a0a96c86859/kcunionArtboard-2.png" data-mid="228151704" border="0"  src="https://freight.cargo.site/w/401/i/23d38e472ca679c19f910c730e8a7b46ca725d695b93cf7ebde91a0a96c86859/kcunionArtboard-2.png" /&#62;
&#60;img width="1073" height="837" width_o="1073" height_o="837" data-src="https://freight.cargo.site/t/original/i/64399a0235192d548641bb402624ebd09096114c85a5ec93b571af1d5d5c6ff5/bachelloretteArtboard-112x.png" data-mid="230407813" border="0"  src="https://freight.cargo.site/w/1000/i/64399a0235192d548641bb402624ebd09096114c85a5ec93b571af1d5d5c6ff5/bachelloretteArtboard-112x.png" /&#62;
&#60;img width="2173" height="1265" width_o="2173" height_o="1265" data-src="https://freight.cargo.site/t/original/i/bd878d27f9761c63f051c55e85c33e90999465195228f79c7b2925e4c2a1abfc/hatcover-copy.png" data-mid="218985488" border="0"  src="https://freight.cargo.site/w/1000/i/bd878d27f9761c63f051c55e85c33e90999465195228f79c7b2925e4c2a1abfc/hatcover-copy.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/895bdb65e32ae60ca3f365870c6546b1e157d2b215a37d50f8886209360f160e/breatherArtboard-1.png" data-mid="222196181" border="0"  src="https://freight.cargo.site/w/1000/i/895bdb65e32ae60ca3f365870c6546b1e157d2b215a37d50f8886209360f160e/breatherArtboard-1.png" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c6b24755d65ef8ce84987b65f81677ee98c6c430f73ae322c4d1e1f720d8f95d/_KJH1658.jpg" data-mid="193313215" border="0"  src="https://freight.cargo.site/w/1000/i/c6b24755d65ef8ce84987b65f81677ee98c6c430f73ae322c4d1e1f720d8f95d/_KJH1658.jpg" /&#62;
&#60;img width="2892" height="2892" width_o="2892" height_o="2892" data-src="https://freight.cargo.site/t/original/i/a5c0e47df7b5b56fc402494c7792d46dad9d5b88373cc1bfd344ead6cf198311/kiosk_coverstable.png" data-mid="210929284" border="0"  src="https://freight.cargo.site/w/1000/i/a5c0e47df7b5b56fc402494c7792d46dad9d5b88373cc1bfd344ead6cf198311/kiosk_coverstable.png" /&#62;
&#60;img width="2600" height="3460" width_o="2600" height_o="3460" data-src="https://freight.cargo.site/t/original/i/a4fa2973bb457e86cb3870692eae94b0ceef11d4d1b360bb5b921618d545d2ab/sapphire_tote_blue.png" data-mid="193313079" border="0"  src="https://freight.cargo.site/w/1000/i/a4fa2973bb457e86cb3870692eae94b0ceef11d4d1b360bb5b921618d545d2ab/sapphire_tote_blue.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f2ec92cc75e20435b7fcca1deff7776a4ae489360c4b476fda50dec0c2d5e7c/Panda-1.png" data-mid="222196201" border="0"  src="https://freight.cargo.site/w/1000/i/0f2ec92cc75e20435b7fcca1deff7776a4ae489360c4b476fda50dec0c2d5e7c/Panda-1.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cf0329d7f47ea1241a9b0a75c500803cbb067eacffe41c37bcf392fccbab4756/1984Artboard-12x.png" data-mid="222214107" border="0"  src="https://freight.cargo.site/w/1000/i/cf0329d7f47ea1241a9b0a75c500803cbb067eacffe41c37bcf392fccbab4756/1984Artboard-12x.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/caddfb2eb8c2f095d086a70d2fd7276332465f98a6aa8603b9ec27239d2aaf4d/SEWERSArtboard-1.png" data-mid="208043864" border="0"  src="https://freight.cargo.site/w/1000/i/caddfb2eb8c2f095d086a70d2fd7276332465f98a6aa8603b9ec27239d2aaf4d/SEWERSArtboard-1.png" /&#62;
&#60;img width="1080" height="1952" width_o="1080" height_o="1952" data-src="https://freight.cargo.site/t/original/i/3ba86f13dd7a82e6c7e32510474d0cba78cdea0b8cb8ca2aa167d9622c973d65/GV_Scan001.png" data-mid="200060743" border="0"  src="https://freight.cargo.site/w/1000/i/3ba86f13dd7a82e6c7e32510474d0cba78cdea0b8cb8ca2aa167d9622c973d65/GV_Scan001.png" /&#62;
&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9eceb1d1fc0f1e58d2a5d43fad708ed1d713a1cb454d5d3ff5f5b481d8070439/landscape_farmupdateArtboard-1-copy-42x.png" data-mid="239028195" border="0"  src="https://freight.cargo.site/w/1000/i/9eceb1d1fc0f1e58d2a5d43fad708ed1d713a1cb454d5d3ff5f5b481d8070439/landscape_farmupdateArtboard-1-copy-42x.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/02eeb0d29fa5f1c1d99d65d9fd6960bcc99ae83b67a941a5c975892dbc6ca06f/carharttArtboard-1.png" data-mid="200060628" border="0"  src="https://freight.cargo.site/w/1000/i/02eeb0d29fa5f1c1d99d65d9fd6960bcc99ae83b67a941a5c975892dbc6ca06f/carharttArtboard-1.png" /&#62;
&#60;img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/73bac370bd0933dd6f0d4a732fdffe0bd49eac6f354d79f6180d272bf2a96ac1/SotL.png" data-mid="195487893" border="0"  src="https://freight.cargo.site/w/1000/i/73bac370bd0933dd6f0d4a732fdffe0bd49eac6f354d79f6180d272bf2a96ac1/SotL.png" /&#62;
&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/12789ddfdb765ab5fcd7a0d4a3295b6f8761d45de4c25b2fb5b5540452951b6e/KU-2122-Poster.jpg" data-mid="193415624" border="0"  src="https://freight.cargo.site/w/1000/i/12789ddfdb765ab5fcd7a0d4a3295b6f8761d45de4c25b2fb5b5540452951b6e/KU-2122-Poster.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Riley Hockman</title>
				
		<link>https://rileyhockman.com/Riley-Hockman</link>

		<pubDate>Sat, 18 May 2024 04:05:52 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/Riley-Hockman</guid>

		<description>
	Hi, I’m Riley
I build brands in Kansas City. 
See my latest work below
	
</description>
		
	</item>
		
		
	<item>
		<title>Miscellaneous copy</title>
				
		<link>https://rileyhockman.com/Miscellaneous-copy</link>

		<pubDate>Tue, 21 Mar 2023 19:55:21 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/Miscellaneous-copy</guid>

		<description>
	

&#60;img width="346" height="346" width_o="346" height_o="346" data-src="https://freight.cargo.site/t/original/i/08773ca2267272196c30e2e8799da05dcc6587908e2fd708684ea74dfb8c8e30/Stockyardcoveranimation.gif" data-mid="222015222" border="0" alt="KC Union" data-caption="KC Union" src="https://freight.cargo.site/w/346/i/08773ca2267272196c30e2e8799da05dcc6587908e2fd708684ea74dfb8c8e30/Stockyardcoveranimation.gif" /&#62;
&#60;img width="1620" height="1620" width_o="1620" height_o="1620" data-src="https://freight.cargo.site/t/original/i/4bccd4cf34d8659a42007a375cfb69ba7a479a6e17a3e444ea74d8eb22205a88/pres_coverArtboard-14-copy-21.5x.png" data-mid="224271728" border="0" alt="Wheat Street Antiques" data-caption="Wheat Street Antiques" src="https://freight.cargo.site/w/1000/i/4bccd4cf34d8659a42007a375cfb69ba7a479a6e17a3e444ea74d8eb22205a88/pres_coverArtboard-14-copy-21.5x.png" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0685081ddcb817e335e4a08d32a11264a8b53bbc19e3ab722c5d6dba6915f923/bullseyeArtboard-103-copy-16.png" data-mid="211166165" border="0" alt="Universal Acessibility Symbol" data-caption="Universal Acessibility Symbol" src="https://freight.cargo.site/w/1000/i/0685081ddcb817e335e4a08d32a11264a8b53bbc19e3ab722c5d6dba6915f923/bullseyeArtboard-103-copy-16.png" /&#62;
&#60;img width="1082" height="1082" width_o="1082" height_o="1082" data-src="https://freight.cargo.site/t/original/i/0c5e5bfba05aa80f84a790c63fcdaa168801e4dbd91c5ce7f17952445ee139cb/bearreviewArtboard-112.png" data-mid="221084299" border="0" alt="The Bear Review" data-caption="The Bear Review" src="https://freight.cargo.site/w/1000/i/0c5e5bfba05aa80f84a790c63fcdaa168801e4dbd91c5ce7f17952445ee139cb/bearreviewArtboard-112.png" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/731e50f25776db039ca1b36944f29a660e48fa4a3700d0b4142c5ba84fe33353/gator_coveranim.gif" data-mid="211165580" border="0" alt="Saratoga Baseball" data-caption="Saratoga Baseball" src="https://freight.cargo.site/w/1000/i/731e50f25776db039ca1b36944f29a660e48fa4a3700d0b4142c5ba84fe33353/gator_coveranim.gif" /&#62;
&#60;img width="490" height="490" width_o="490" height_o="490" data-src="https://freight.cargo.site/t/original/i/033de4132ccb32824e2b4a71c1088cd181c487125172a97c0827c686302f2cd7/delos_coveranim.gif" data-mid="211166066" border="0" alt="Delos Space Camp" data-caption="Delos Space Camp" src="https://freight.cargo.site/w/490/i/033de4132ccb32824e2b4a71c1088cd181c487125172a97c0827c686302f2cd7/delos_coveranim.gif" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/151f419113314e11c949a31ddeb8c23e610aff640e8c42211aa805c83f2fe299/methodcover.gif" data-mid="211165215" border="0" alt="Kubrick Film Festival" data-caption="Kubrick Film Festival" src="https://freight.cargo.site/w/1000/i/151f419113314e11c949a31ddeb8c23e610aff640e8c42211aa805c83f2fe299/methodcover.gif" /&#62;
&#60;img width="3712" height="3712" width_o="3712" height_o="3712" data-src="https://freight.cargo.site/t/original/i/49547387768b129dbcac38a9f055aa5313501cb912aad75ef184429aab83740c/trashbag-copy.png" data-mid="211242446" border="0" alt="Goodwaste Initiative" data-caption="Goodwaste Initiative" src="https://freight.cargo.site/w/1000/i/49547387768b129dbcac38a9f055aa5313501cb912aad75ef184429aab83740c/trashbag-copy.png" /&#62;
&#60;img width="440" height="440" width_o="440" height_o="440" data-src="https://freight.cargo.site/t/original/i/4915d960a11e1aae471387f3f00c2f558c50d294915c8ed3cd276901cab9a6b7/Comp-1.gif" data-mid="211204386" border="0" alt="Sunflower Outdoor" data-caption="Sunflower Outdoor" src="https://freight.cargo.site/w/440/i/4915d960a11e1aae471387f3f00c2f558c50d294915c8ed3cd276901cab9a6b7/Comp-1.gif" /&#62;
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a89ff99bc29c3384ac1ac5af83c22430816ef44c66569b8ec457daf74ef463ba/bullseyeArtboard-103-copy-5.gif" data-mid="211165721" border="0" alt="Bullseye Tape Company" data-caption="Bullseye Tape Company" src="https://freight.cargo.site/w/1000/i/a89ff99bc29c3384ac1ac5af83c22430816ef44c66569b8ec457daf74ef463ba/bullseyeArtboard-103-copy-5.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/faee6122b8d20909b773d4b054cd7d79ea1c2e6347c2fe2d1bdb8cdbabb8d778/greatvalueArtboard-1.png" data-mid="211246430" border="0" alt="Great Value Rebrand" data-caption="Great Value Rebrand" src="https://freight.cargo.site/w/1000/i/faee6122b8d20909b773d4b054cd7d79ea1c2e6347c2fe2d1bdb8cdbabb8d778/greatvalueArtboard-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa3819cd8ad33210210f71a92ba87774687b6526ba4fc43a5da37d0f2c789994/peraltaArtboard-1.png" data-mid="211246527" border="0" alt="Vans Collaberation" data-caption="Vans Collaberation" src="https://freight.cargo.site/w/1000/i/aa3819cd8ad33210210f71a92ba87774687b6526ba4fc43a5da37d0f2c789994/peraltaArtboard-1.png" /&#62;

&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Kansas City Marathon</title>
				
		<link>https://rileyhockman.com/Kansas-City-Marathon</link>

		<pubDate>Fri, 17 Oct 2025 04:24:20 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/Kansas-City-Marathon</guid>

		<description>
	Kansas City Marathon
	Kansas City, MO
	Brand ID &#38;amp; Strategy


	Opportunity
The Kansas City Marathon is an annual set of four races: 5K, 10K, 13.1, and 26.2 held in mid October. Running from 6th to 74th St.

The race itself is Kansas City’s premier road race, included alonside the Des Moines Marathon for runners looking to complete the I-35 challenge.

Based on audience analysis, the current brand has some foundational resonance with it’s runners. There is positive sentiment with the fountain iconography and moniker. 
However, after the discovery phase, it’s evident the current brand system does not have enough tools to activate the brand across all touchpoints, take advantage of Garmin’s full tech capabilities, and empower it’s KC identity.
	Solution
After ideating ~50+ explorations of the brand expression, I approached this brand through the lens of a refresh rather than a transformation.&#38;nbsp;
Assets like the logo and colors both pull from the original brand in some way. Although both were updated to match the refreshed energy of the new brand.
Whereas the addition of new typefaces and layouts provides not only more flexibility but opportunity for audience expression.
The new brand ethos is inspired by the idea of “Chasing your dreams”. 
The colors are value-based, logos are bold, and typography is inspired by mural and vintage signage in Kansas City. The illustration system is angled to enable easy expression of movement.The entire system brings together whimsy and wonder to rally Kansas Citians to chase their dreams.

	ResultsOverall the addition and consistency of the new brand will boost revenue between 10% and 23% through greater audience recognition and sign up intent.
Ease of use: Easier to pass on to another designer, or even non-designer and keep the brand consistent.
Scalable: Addition of a scalable icon system and flexible typography allows the brand to show the same energy at every size.

Recognition: Improved brand recognition with custom icon system, illustration system, and color palette. Brand identity that differentiates entirely from competitors and non-competitors.


	The fountain logo is the central beacon of our brand expression.

The 4-sided star defines the four races offered: 26.2, 13.1, 10K, and 5K.

The M is symmetrical reflecting both sides of the city. Based on audience analysis and public opinion the “City of Fountains” iconography resonated strongly. Due to this strong bond, the icon was designed to be a logical step from the previous, with the opportunity to imbue relevant strategy into the identity.&#38;nbsp;Built on a 16 X 16 grid. The icon was designed to scale as small as needed (favicon).

	&#60;img width="1001" height="1001" width_o="1001" height_o="1001" data-src="https://freight.cargo.site/t/original/i/bbfee97b4c650852f5ed22b51cdd1fe7e892af55087a478ac879bcd39cf939ce/KCM_graphArtboard-32-copy.png" data-mid="239539887" border="0"  src="https://freight.cargo.site/w/1000/i/bbfee97b4c650852f5ed22b51cdd1fe7e892af55087a478ac879bcd39cf939ce/KCM_graphArtboard-32-copy.png" /&#62;


&#60;img width="2593" height="3457" width_o="2593" height_o="3457" data-src="https://freight.cargo.site/t/original/i/663d4f58756a687b8539b1baebf15615d288607dc617f10f793afea4a601a332/KCM_Posters_newArtboard-1-copy-32x.png" data-mid="240182279" border="0"  src="https://freight.cargo.site/w/1000/i/663d4f58756a687b8539b1baebf15615d288607dc617f10f793afea4a601a332/KCM_Posters_newArtboard-1-copy-32x.png" /&#62;
&#60;img width="2593" height="3457" width_o="2593" height_o="3457" data-src="https://freight.cargo.site/t/original/i/32a407d2deab8aa740e4672e532642047bb9f376f1ff1dd8f28c2e70028ae253/KCM_Posters_newArtboard-1-copy-92x.png" data-mid="240182280" border="0"  src="https://freight.cargo.site/w/1000/i/32a407d2deab8aa740e4672e532642047bb9f376f1ff1dd8f28c2e70028ae253/KCM_Posters_newArtboard-1-copy-92x.png" /&#62;
&#60;img width="2593" height="3457" width_o="2593" height_o="3457" data-src="https://freight.cargo.site/t/original/i/d6ba6c37cfd9a7f5126aaea1274fcc28c56af9c05b2356b3889f5461467035c9/KCM_Posters_newArtboard-1-copy-102x.png" data-mid="240182281" border="0"  src="https://freight.cargo.site/w/1000/i/d6ba6c37cfd9a7f5126aaea1274fcc28c56af9c05b2356b3889f5461467035c9/KCM_Posters_newArtboard-1-copy-102x.png" /&#62;
&#60;img width="2593" height="3457" width_o="2593" height_o="3457" data-src="https://freight.cargo.site/t/original/i/6e766c72c5826e04ab0bf30cc37548abc205561a178c7a8d82740347f8654bee/KCM_Posters_newArtboard-1-copy-112x.png" data-mid="240182282" border="0"  src="https://freight.cargo.site/w/1000/i/6e766c72c5826e04ab0bf30cc37548abc205561a178c7a8d82740347f8654bee/KCM_Posters_newArtboard-1-copy-112x.png" /&#62;

&#60;img width="1906" height="1025" width_o="1906" height_o="1025" data-src="https://freight.cargo.site/t/original/i/b2ab35a2750d140cd68b5d71ec930f122ebce695c0724b01a45261f9e2350d8f/KCM_billboard_2.png" data-mid="240005849" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b2ab35a2750d140cd68b5d71ec930f122ebce695c0724b01a45261f9e2350d8f/KCM_billboard_2.png" /&#62;


	The logo pairs with the “Kansas City Marathon” wordmark to create a scalable icon system.
Vertical and Horizontal lock-ups are essential for brand consistency with high variance between touchpoint width, height, and relative size.
The logotype (icon + wordmark) is the primary logo, meant to be used in most brand applications.
	&#60;img width="4401" height="4916" width_o="4401" height_o="4916" data-src="https://freight.cargo.site/t/original/i/481d5a5d2cfbb108d51be72ad505b44eb8a0409a0eb02f5ae2545fb9e88e52c7/KCM_iconlayoutsArtboard-365x.png" data-mid="240181907" border="0"  src="https://freight.cargo.site/w/1000/i/481d5a5d2cfbb108d51be72ad505b44eb8a0409a0eb02f5ae2545fb9e88e52c7/KCM_iconlayoutsArtboard-365x.png" /&#62;


&#60;img width="1470" height="980" width_o="1470" height_o="980" data-src="https://freight.cargo.site/t/original/i/17b48e19e676f89403edcb3e0570ae056660f2419b6653a0201dd1245712aa5d/KCM_hat-copy.png" data-mid="239896251" border="0"  src="https://freight.cargo.site/w/1000/i/17b48e19e676f89403edcb3e0570ae056660f2419b6653a0201dd1245712aa5d/KCM_hat-copy.png" /&#62;&#60;img width="3826" height="3241" width_o="3826" height_o="3241" data-src="https://freight.cargo.site/t/original/i/192b713c4243333e0cca3e77b2ac95ba283537b99439062d957c23c814181ef6/KCM_typeArtboard-1-copy-23x.png" data-mid="240157090" border="0"  src="https://freight.cargo.site/w/1000/i/192b713c4243333e0cca3e77b2ac95ba283537b99439062d957c23c814181ef6/KCM_typeArtboard-1-copy-23x.png" /&#62;
	TT Drugs will serve as our workhorse typeface for general business communications. Thin, Light, and Regular can be used for body copy, subheads, eyebrows, and breadcrumbs. The Bold and Black can be used in larger applications, billboards, headline copy, signage, etc. It was selected based on antique store signage in downtown Kansas City.Scale VF allows condensed and extended type applications. Use when only TT Drugs does not suffice in the application. Generally add condensed and extended type styles for better type rhythm.

	
Brand Applications


&#60;img width="3907" height="4321" width_o="3907" height_o="4321" data-src="https://freight.cargo.site/t/original/i/bcf50188ba8f454eccd799aba705b2557a4d4ac332f1e7d3f19670ba0d112063/KCM_stationaryArtboard-1-copy-74x.png" data-mid="240005956" border="0"  src="https://freight.cargo.site/w/1000/i/bcf50188ba8f454eccd799aba705b2557a4d4ac332f1e7d3f19670ba0d112063/KCM_stationaryArtboard-1-copy-74x.png" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1dab88e04a755b1cd38373e7033941e5ec9766a64edb19f2a2c1af6bc96c3383/KCM_logocompareArtboard-1-copy-61.5x.png" data-mid="240005948" border="0"  src="https://freight.cargo.site/w/1000/i/1dab88e04a755b1cd38373e7033941e5ec9766a64edb19f2a2c1af6bc96c3383/KCM_logocompareArtboard-1-copy-61.5x.png" /&#62;&#60;img width="3598" height="4500" width_o="3598" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3553275af333bd450292e7a0bb7f852d3658795b6efedfb6609628fe0a230047/KCM_socialmedia-copy.png" data-mid="240696532" border="0"  src="https://freight.cargo.site/w/1000/i/3553275af333bd450292e7a0bb7f852d3658795b6efedfb6609628fe0a230047/KCM_socialmedia-copy.png" /&#62;
	&#60;img width="3935" height="2140" width_o="3935" height_o="2140" data-src="https://freight.cargo.site/t/original/i/36efe5c8227b5b99fe6f5e62a0cb464fe05ea8fc37b1f59183f582b587f455c4/KCM_colorsArtboard-32x.png" data-mid="240696746" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/36efe5c8227b5b99fe6f5e62a0cb464fe05ea8fc37b1f59183f582b587f455c4/KCM_colorsArtboard-32x.png" /&#62;
	The color palette for the brand is an extended selection of the previous brand colors. Our primary colors are our blue shades and secondary colors can be used for supporting items, graphics, and race differentiation.&#38;nbsp;
This palette was made with a focus on color value to enable ease of use for other designers and non-designers for deliverables beyond this document.


&#60;img width="2592" height="3888" width_o="2592" height_o="3888" data-src="https://freight.cargo.site/t/original/i/3b63f7d2fcea5ee9814ee5c9e368f62c19c2cd5aa334a505de5aed960dc6e89e/KCM_Banner0.75x.png" data-mid="240156674" border="0"  src="https://freight.cargo.site/w/1000/i/3b63f7d2fcea5ee9814ee5c9e368f62c19c2cd5aa334a505de5aed960dc6e89e/KCM_Banner0.75x.png" /&#62;
&#60;img width="2480" height="3306" width_o="2480" height_o="3306" data-src="https://freight.cargo.site/t/original/i/e079cd1ae8439b463072088273a3ad4e8ee364563c60f9328c1d40fa83ca2c33/KCM_poster_wesport.png" data-mid="241440857" border="0"  src="https://freight.cargo.site/w/1000/i/e079cd1ae8439b463072088273a3ad4e8ee364563c60f9328c1d40fa83ca2c33/KCM_poster_wesport.png" /&#62;
&#60;img width="2480" height="3306" width_o="2480" height_o="3306" data-src="https://freight.cargo.site/t/original/i/cdce50869c86c87de71a5bd0a4f0a28a65bb1cc6e6aa507c4c7ae9660da3d6fc/KCM_poster_waldo.png" data-mid="241440881" border="0"  src="https://freight.cargo.site/w/1000/i/cdce50869c86c87de71a5bd0a4f0a28a65bb1cc6e6aa507c4c7ae9660da3d6fc/KCM_poster_waldo.png" /&#62;
&#60;img width="2480" height="3306" width_o="2480" height_o="3306" data-src="https://freight.cargo.site/t/original/i/3201b6363b6a59f4f643d8783ea37c6a6644057890b51e56dd029d76bb6a06ef/KCM_poster_CC.png" data-mid="241440854" border="0"  src="https://freight.cargo.site/w/1000/i/3201b6363b6a59f4f643d8783ea37c6a6644057890b51e56dd029d76bb6a06ef/KCM_poster_CC.png" /&#62;
&#60;img width="2480" height="3306" width_o="2480" height_o="3306" data-src="https://freight.cargo.site/t/original/i/0042ddc56a24f6236167467a29d460b7fb35c396367fc813f3493d6a40dcd09a/KCM_poster_BS.png" data-mid="241440882" border="0"  src="https://freight.cargo.site/w/1000/i/0042ddc56a24f6236167467a29d460b7fb35c396367fc813f3493d6a40dcd09a/KCM_poster_BS.png" /&#62;

&#60;img width="6424" height="4000" width_o="6424" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d63846ea41c437186a8994aef98129b873055eb758c71573ea512d83d17725fc/KCM_website.png" data-mid="240005904" border="0"  src="https://freight.cargo.site/w/1000/i/d63846ea41c437186a8994aef98129b873055eb758c71573ea512d83d17725fc/KCM_website.png" /&#62;&#60;img width="5000" height="1486" width_o="5000" height_o="1486" data-src="https://freight.cargo.site/t/original/i/13bfa034df04c799ac0abdf721ce5819b3d245661fe9cb1e0722141df9c8dddf/heartstartshere.png" data-mid="241846460" border="0"  src="https://freight.cargo.site/w/1000/i/13bfa034df04c799ac0abdf721ce5819b3d245661fe9cb1e0722141df9c8dddf/heartstartshere.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d4edef6dea303263de441d68c8b0a13ccaa4e59cded152f83af42e0d14d880dc/KCM_testArtboard-1-copy-11.png" data-mid="239462531" border="0"  src="https://freight.cargo.site/w/1000/i/d4edef6dea303263de441d68c8b0a13ccaa4e59cded152f83af42e0d14d880dc/KCM_testArtboard-1-copy-11.png" /&#62;
	&#60;img width="2560" height="1714" width_o="2560" height_o="1714" data-src="https://freight.cargo.site/t/original/i/5a9036d97bdd946f793d6100faf1acbe1608745bc85ab4a751c24c0fdb472aa3/KCM.jpg" data-mid="241514961" border="0"  src="https://freight.cargo.site/w/1000/i/5a9036d97bdd946f793d6100faf1acbe1608745bc85ab4a751c24c0fdb472aa3/KCM.jpg" /&#62;
	&#60;img width="1573" height="1571" width_o="1573" height_o="1571" data-src="https://freight.cargo.site/t/original/i/054a5351c79a1ee06552a9147cdaf43654f9f28da8de9190121396c3a60e2df0/KCM_backgroundimageArtboard-22x.png" data-mid="241476098" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/054a5351c79a1ee06552a9147cdaf43654f9f28da8de9190121396c3a60e2df0/KCM_backgroundimageArtboard-22x.png" /&#62;
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/609dc9b5b1ad97222b7598fe72e8857484aeee44203182f5c64bd8b6df1435c5/astand_KCM0.5x.png" data-mid="239536027" border="0"  src="https://freight.cargo.site/w/1000/i/609dc9b5b1ad97222b7598fe72e8857484aeee44203182f5c64bd8b6df1435c5/astand_KCM0.5x.png" /&#62;
	In partnership with the head sponsor, Garmin, the KCM app has been developed to allow easier view of race data, finish line photos, check in badges, and bring racers closer to their race experience.
	&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/d73eb0e676ce652f19412e1132f3e5dd54658830d7163427b2f7d4be219db99f/KCM_appicon0.5x.png" data-mid="239539461" border="0"  src="https://freight.cargo.site/w/1000/i/d73eb0e676ce652f19412e1132f3e5dd54658830d7163427b2f7d4be219db99f/KCM_appicon0.5x.png" /&#62;
&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/dc802534adf6463cb3fb66963666a2952725633f64545eca506a3166567d37d6/kcmwatchnewArtboard-1-copy-202x.png" data-mid="239532269" border="0"  src="https://freight.cargo.site/w/1000/i/dc802534adf6463cb3fb66963666a2952725633f64545eca506a3166567d37d6/kcmwatchnewArtboard-1-copy-202x.png" /&#62;&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/1c1c82f7d4d5f488cb27b86e42b45e8689f2e4db124cfb8f70e88e25614001a4/sign_phtoshpArtboard-1-copy-122x.png" data-mid="239531468" border="0"  src="https://freight.cargo.site/w/1000/i/1c1c82f7d4d5f488cb27b86e42b45e8689f2e4db124cfb8f70e88e25614001a4/sign_phtoshpArtboard-1-copy-122x.png" /&#62;In-Race Collateral
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/834b6a7fef51081a46898527efc957cf64a8485b9e92f6230a4fb2cc03197b38/KCM_finishline.png" data-mid="240696849" border="0"  src="https://freight.cargo.site/w/1000/i/834b6a7fef51081a46898527efc957cf64a8485b9e92f6230a4fb2cc03197b38/KCM_finishline.png" /&#62;
&#60;img width="2821" height="1856" width_o="2821" height_o="1856" data-src="https://freight.cargo.site/t/original/i/222cacb7e18c42ba4d7744f4a5abde0359dc467b0d2a50a06185980b67ff7d73/KCM_22.png" data-mid="240696848" border="0"  src="https://freight.cargo.site/w/1000/i/222cacb7e18c42ba4d7744f4a5abde0359dc467b0d2a50a06185980b67ff7d73/KCM_22.png" /&#62;&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/fe1bde14bc08169bb26e6b9bc7e4171c8e400ab9ee04c6a7c5bac63b65777a46/KCM_signageArtboard-1-copy-141.5x.png" data-mid="239535938" border="0"  src="https://freight.cargo.site/w/1000/i/fe1bde14bc08169bb26e6b9bc7e4171c8e400ab9ee04c6a7c5bac63b65777a46/KCM_signageArtboard-1-copy-141.5x.png" /&#62;&#60;img width="2920" height="2920" width_o="2920" height_o="2920" data-src="https://freight.cargo.site/t/original/i/eeb825fe3be911356b95e750f880e0a6da1dbf643c647afe63f9eb01654ecd65/KCM_flagArtboard-20.png" data-mid="239463136" border="0"  src="https://freight.cargo.site/w/1000/i/eeb825fe3be911356b95e750f880e0a6da1dbf643c647afe63f9eb01654ecd65/KCM_flagArtboard-20.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0b63dea4853fa42831d97a52f941e258c096e6c5d1336e62dfbcceb88c77e58b/KCMArtboard-12x.png" data-mid="241421970" border="0"  src="https://freight.cargo.site/w/1000/i/0b63dea4853fa42831d97a52f941e258c096e6c5d1336e62dfbcceb88c77e58b/KCMArtboard-12x.png" /&#62;

&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6311878f0858a9c0000ad021b9d172d07102cebe67b0094c180266e64b75434a/Three_Banner_Flags_Mockup0.5x.png" data-mid="239465129" border="0"  src="https://freight.cargo.site/w/1000/i/6311878f0858a9c0000ad021b9d172d07102cebe67b0094c180266e64b75434a/Three_Banner_Flags_Mockup0.5x.png" /&#62;
&#60;img width="2747" height="2747" width_o="2747" height_o="2747" data-src="https://freight.cargo.site/t/original/i/288e4012e295fed3d1fb4cc1214fe57ac5f86a445c7c736a9d7e2bae8b4c2a1a/PNL_Building.png" data-mid="241424879" border="0"  src="https://freight.cargo.site/w/1000/i/288e4012e295fed3d1fb4cc1214fe57ac5f86a445c7c736a9d7e2bae8b4c2a1a/PNL_Building.png" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/3881f090918fc3cb16a35d6dd80a11dd39d765976c6e9bed98bc2b3c35e74de9/engin-akyurt-gJILnne_HFg-unsplash.jpg" data-mid="241424828" border="0"  src="https://freight.cargo.site/w/1000/i/3881f090918fc3cb16a35d6dd80a11dd39d765976c6e9bed98bc2b3c35e74de9/engin-akyurt-gJILnne_HFg-unsplash.jpg" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2666bc05acb7c6bd149718a73d0e51c5d2318fe5f13296fe5e48578edad54153/sideguard_web.png" data-mid="239531391" border="0"  src="https://freight.cargo.site/w/1000/i/2666bc05acb7c6bd149718a73d0e51c5d2318fe5f13296fe5e48578edad54153/sideguard_web.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a97c4c828e41b615ab7d4426ee429b9ad6de1f3a2cbc1c913a5150cb91db1bfb/KCM_testArtboard-1-copy-19.png" data-mid="239462555" border="0"  src="https://freight.cargo.site/w/1000/i/a97c4c828e41b615ab7d4426ee429b9ad6de1f3a2cbc1c913a5150cb91db1bfb/KCM_testArtboard-1-copy-19.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>KC Union Campaign</title>
				
		<link>https://rileyhockman.com/KC-Union-Campaign</link>

		<pubDate>Tue, 19 Nov 2024 00:40:54 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/KC-Union-Campaign</guid>

		<description>
	Kansas City Union Supply Co.
	Kansas City, KS-MO
	[Clothing Brand &#38;amp; Marketing]


	Opportunity

I wanted a new Kansas City hat for non-sport occasions.

Kansas City has a rich history of monograms, influenced by its sports teams, government entities, and individuals artists. 
While these designs each hold their significance, I felt there was an opportunity to create a monogram that embodies something else about Kansas City.

The current landscape lacks an identity that reflects the city itself. 


	Solution

The monogram is a blend of geometric art deco strokes and fish-tail characters. Inspired by baseball team monograms from the early 1900s.&#38;nbsp;
The geometric strokes of the logotype are drawn to appear flowing and passing over like the pipes, bridges, and boulevards of Kansas City. 
The icon is legible and scalable to any size and application. This particular design has the unique ability to be replicated in many styles while still remaining true to it’s original form. 


	Results
2 new pair of children’s shoes bought with donation policy. 
Store open 2 months. 1,000 website visits. 1.28% conversion rate. 21 posts. $100 Ad spend. 10,000 views first month. 6,000 accounts reached. 21 items sold. Gained experience in copywriting, web store design, brand curation, and audience positioning.

Instagram


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26a1b2817d59f5f4ebee3db7e8efa6b6b652d52bbfb6432682f7a863e6e81c48/kc_cover-copy.gif" data-mid="228152765" border="0"  src="https://freight.cargo.site/w/1000/i/26a1b2817d59f5f4ebee3db7e8efa6b6b652d52bbfb6432682f7a863e6e81c48/kc_cover-copy.gif" /&#62;
&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/0917f9eba772224419b2dc7232eb56fa449bb9029648f7015c143df4219b1578/kc_script_newArtboard-1-copy2x.png" data-mid="222680413" border="0"  src="https://freight.cargo.site/w/1000/i/0917f9eba772224419b2dc7232eb56fa449bb9029648f7015c143df4219b1578/kc_script_newArtboard-1-copy2x.png" /&#62;
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&#60;img width="1548" height="962" width_o="1548" height_o="962" data-src="https://freight.cargo.site/t/original/i/00a3d00a9e60abd39c3d1f4acce0b6cafbb948794b43aca5e6024a2d8efebb6b/aerialview0.5x.png" data-mid="239538481" border="0"  src="https://freight.cargo.site/w/1000/i/00a3d00a9e60abd39c3d1f4acce0b6cafbb948794b43aca5e6024a2d8efebb6b/aerialview0.5x.png" /&#62;
The initial intent was to just make a hat for myself. It turned out I wanted to do something more...
&#60;img width="3646" height="3645" width_o="3646" height_o="3645" data-src="https://freight.cargo.site/t/original/i/099778772e0c60344f2326643acc8d0fc88277022e0b6c0d60b333deeb1ab394/kc_hat.png" data-mid="233438479" border="0"  src="https://freight.cargo.site/w/1000/i/099778772e0c60344f2326643acc8d0fc88277022e0b6c0d60b333deeb1ab394/kc_hat.png" /&#62;I sold the hat in three colors, black, blue, and red. After the hat was produced and met my standards, I spent a few hours each day practicing content creation and building a shopify store. I was able to practice skills outside of my comfort zone like copywriting, email marketing, UX, video editing, sound design, and art direction. I couldn’t be more grateful to have learned all these new skills and still be able to donate 2 pairs of shoes to Operation Breakthrough.
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</description>
		
	</item>
		
		
	<item>
		<title>Wheat Street Antiques &#38; Oddities</title>
				
		<link>https://rileyhockman.com/Wheat-Street-Antiques-Oddities</link>

		<pubDate>Tue, 07 Jan 2025 08:30:24 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/Wheat-Street-Antiques-Oddities</guid>

		<description>
	Wheat Street Antiques &#38;amp; Oddities
	Topeka, KS
	[Vintage Online Store Branding + Strategy]


	Opportunity
Wheat Street Antiques &#38;amp; Oddities is a string of websites and social media pages that were visually and strategically connected by nothing more than the name.
The business is family-owned and the owners were looking to be represented as more personable and genuine.
 Market research shows a lack of consistency in established identities in the space of upcycling specifically. Wheat Street has the opportunity to be a mainstay.
	SolutionThe Wheat Street brand does not create or produce product, they create the experience around collecting.The Wheat Street team is very proud of their swedish heritage. This served as a major influence for the visual language, specifically the colors and illustration style.
Most people buy thrifted items because it’s better for the environment, cheaper, and there’s genuine excitement for uncovering a unique find.

The brand aims to bring something new to the “antique” thrift experience. The illustration
guides the audience to cheaper deals through website implementation, allows for world-building in the future on social, and sparks genuine excitement and consistency as a thrifting / upcycling space online.
	Results

First month with branding: 1,584,000 monthly impressions. 13.1% increase in impressions.&#38;nbsp; 34,194 listing views. 26,647 organic views. 5.4% increase over previous month. 1.7% CTR. 221 items sold.Experience in brand proposal and positioning.
Website 
	

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&#60;img width="4844" height="2723" width_o="4844" height_o="2723" data-src="https://freight.cargo.site/t/original/i/23bc0246ee26fcece1543a3c837b110084f3e53917db65c2678fafd1dc265b50/wheatstreetArtboard-22x.png" data-mid="233661339" border="0"  src="https://freight.cargo.site/w/1000/i/23bc0246ee26fcece1543a3c837b110084f3e53917db65c2678fafd1dc265b50/wheatstreetArtboard-22x.png" /&#62;&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2f931ecf005054f7f804d6399232685b2b2107045100be5f65823f7650988cde/finalcoverArtboard-14-copy1.5x.png" data-mid="224306318" border="0"  src="https://freight.cargo.site/w/1000/i/2f931ecf005054f7f804d6399232685b2b2107045100be5f65823f7650988cde/finalcoverArtboard-14-copy1.5x.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/541e9ab5cced5de1bedbf8f62bc438b9b15306ac46201ef2d14c95e1b3beb17d/WS_packageArtboard-42x.png" data-mid="233661528" border="0"  src="https://freight.cargo.site/w/1000/i/541e9ab5cced5de1bedbf8f62bc438b9b15306ac46201ef2d14c95e1b3beb17d/WS_packageArtboard-42x.png" /&#62;&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/7e8e69e6f65d288586827a6ebe0e5016f970b5ffed8226897a0255b6fc9d2402/wheatstreetArtboard-32x.png" data-mid="233658273" border="0"  src="https://freight.cargo.site/w/1000/i/7e8e69e6f65d288586827a6ebe0e5016f970b5ffed8226897a0255b6fc9d2402/wheatstreetArtboard-32x.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c64c06b457d5ddfad240ea8b6452e9e5bf95ecec3adc3a9c405b73833507156e/WS_presentArtboard-62x.png" data-mid="233661553" border="0"  src="https://freight.cargo.site/w/1000/i/c64c06b457d5ddfad240ea8b6452e9e5bf95ecec3adc3a9c405b73833507156e/WS_presentArtboard-62x.png" /&#62;&#60;img width="4816" height="2709" width_o="4816" height_o="2709" data-src="https://freight.cargo.site/t/original/i/e6c3382a546d7fd5660f983e8f5bdf7bed7772a25ff89391b8885afd69ea3edc/canvastoteWS.jpg" data-mid="234152904" border="0"  src="https://freight.cargo.site/w/1000/i/e6c3382a546d7fd5660f983e8f5bdf7bed7772a25ff89391b8885afd69ea3edc/canvastoteWS.jpg" /&#62;&#60;img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/f13f5813c729fb4b416d968141ad4d5a13e006740467e12181a8516e8834baa5/3Poster-copy.jpg" data-mid="233688231" border="0"  src="https://freight.cargo.site/w/1000/i/f13f5813c729fb4b416d968141ad4d5a13e006740467e12181a8516e8834baa5/3Poster-copy.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Accessibility Logo Competition</title>
				
		<link>https://rileyhockman.com/Accessibility-Logo-Competition</link>

		<pubDate>Sat, 14 Jan 2023 23:50:48 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/Accessibility-Logo-Competition</guid>

		<description>
	Symbol of Accessibility Redesign
	
	UIA + RI Competition
	[Logo Redesign]


	Opportunity
The International Union of Architects and Rehabilitation International (RI) are jointly inviting submissions for a twenty-first century symbol of accessibility to represent their core values of rights and inclusion, independence, physical and virtual accessibility for all, including people with disabilities.

The competition invites professional architects and graphic designers as well as architectural and graphic design students to design a new graphic symbolof accessibility, to be proposed to the International Organization for Standardization (ISO) for adoption as the new international symbol of accessibility.


The challenge is therefore to develop a new symbol of accessibility that better represents the variety of people who use buildings and other types of built environments.

	Solution

I began by exploring accessibility as an opening, an opening for ideas.
The cost of innaccessibility is limiting ideas and voices of those who need to be heard most.


The symbol abstracts the feeling of assembly. It's not our looks or physical attributes that resonate with others, but our shared ideas, feelings, and perspectives, which we can confer with them. *Inspired by a 1993 report from Sandia National Laboratories aimed to communicate a series of messages non-linguistically to any future visitors to a waste site.*

	Result

While this icon was considered, it was ultimately not selected. However, the opportunity to explore accessibility yielded an engaging design process and a unique symbol.
The deliberate choice of switching from an “icon” (wheelchair) to this new “symbol” was made because the necessity to be universal outweighs the necessity to be representational for long-term use.
Disability is different for every person and if this logo is used for extended periods of time it needs to champion a more encompassing idea than just one form of disability. 
The adherence to DOT pictogram style allows the logo to be implemented alongside current physical, vision, audio and other impairment icons seamlessly.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/486cee22847daa9f7529ad45291a881b50070f6da0ecc3c6c064466ddd42cd7f/Accessibility_Update-01.png" data-mid="193227445" border="0"  src="https://freight.cargo.site/w/1000/i/486cee22847daa9f7529ad45291a881b50070f6da0ecc3c6c064466ddd42cd7f/Accessibility_Update-01.png" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3ea5ca05338eafb5f4a6f2d8668bc22fc97bb65ce900b9a3a0c2a3dcf8dba7d9/Accessibility_Update.png" data-mid="197729518" border="0"  src="https://freight.cargo.site/w/1000/i/3ea5ca05338eafb5f4a6f2d8668bc22fc97bb65ce900b9a3a0c2a3dcf8dba7d9/Accessibility_Update.png" /&#62;
&#60;img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/c2a4da06929df8a4169cb62a7cde3e2d4ec2becd6794bf6766942e27626a2faf/disability-behance_1.gif" data-mid="197726058" border="0"  src="https://freight.cargo.site/w/1000/i/c2a4da06929df8a4169cb62a7cde3e2d4ec2becd6794bf6766942e27626a2faf/disability-behance_1.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e661ea6d031b5342ace24027ccc1c09323019ce65c247d95873dd963c82311d/Accessibility_Update.png" data-mid="193227529" border="0"  src="https://freight.cargo.site/w/1000/i/6e661ea6d031b5342ace24027ccc1c09323019ce65c247d95873dd963c82311d/Accessibility_Update.png" /&#62;&#60;img width="1281" height="1280" width_o="1281" height_o="1280" data-src="https://freight.cargo.site/t/original/i/65c653dea018b7db2dfd9b43e04f6f295baec60093bd1de40d6f1eda6c848ab4/newsign_accessible.jpg" data-mid="234128898" border="0"  src="https://freight.cargo.site/w/1000/i/65c653dea018b7db2dfd9b43e04f6f295baec60093bd1de40d6f1eda6c848ab4/newsign_accessible.jpg" /&#62;&#60;img width="2881" height="1921" width_o="2881" height_o="1921" data-src="https://freight.cargo.site/t/original/i/22ef35e60d902abf6d897bb7307d98938bd30dfa1848bfcef306ee832fa4e8ed/jackieArtboard-7.png" data-mid="233755407" border="0"  src="https://freight.cargo.site/w/1000/i/22ef35e60d902abf6d897bb7307d98938bd30dfa1848bfcef306ee832fa4e8ed/jackieArtboard-7.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/02efd56a7374768659d0bca774f5c168d9c97caf1f26aa88cf082480917edb2d/looneytunesArtboard-12x.png" data-mid="234129105" border="0"  src="https://freight.cargo.site/w/1000/i/02efd56a7374768659d0bca774f5c168d9c97caf1f26aa88cf082480917edb2d/looneytunesArtboard-12x.png" /&#62;&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/d4f8e223a3ffd642a1242878be9657b0ddb2b7b8e359c3b62d9b93cdf7d10421/iphonemockaccessible.jpg" data-mid="234128846" border="0"  src="https://freight.cargo.site/w/1000/i/d4f8e223a3ffd642a1242878be9657b0ddb2b7b8e359c3b62d9b93cdf7d10421/iphonemockaccessible.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af588cd3e4edcbed65ea67232cebda2a0d427e773ad4203dc5006daf10dee21c/Accessibility_Update-03.png" data-mid="193227472" border="0"  src="https://freight.cargo.site/w/1000/i/af588cd3e4edcbed65ea67232cebda2a0d427e773ad4203dc5006daf10dee21c/Accessibility_Update-03.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>The Bear Review</title>
				
		<link>https://rileyhockman.com/The-Bear-Review</link>

		<pubDate>Sat, 27 Jul 2024 06:25:19 +0000</pubDate>

		<dc:creator>Riley Hockman Creative</dc:creator>

		<guid isPermaLink="true">https://rileyhockman.com/The-Bear-Review</guid>

		<description>
	The Bear Review
	Kansas City, KS
	[Publication Brand Identity Pitch]


	Opportunity
The Bear Review is a semi-annual art and literature publication currently operating out of Kansas City.
The review as a business was in dire need for a cohesive visual system to give their marketing channels consistency and clarity.
The Bear Review name is inspired by the founders experience with bears as a child and their mystical nature.

The brand needed to present itself across web, social media, 
and apparel applications.

	Solution
For the art direction, the review relies on collage in many aspects of the work it presents. 
An expressive serif takes center stage as the wordmark for the brand. Underlined by a geometric sans serif, perfect for legible reading of longer poems.
 The blackletter B + R logo rounds out the graphic package imbuing the brand with a mark that is timeless and strikingly editorial. 
The three styles of type along with a natural color palette to invoke a since of whimsy, curiosity, and professionalism across brand touchpoints.

	
&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/de9f2f8c75b1fcb2fa849f088c9ec244033bfe25eecc66af2887f9cbfa054868/bearreviewCover-copy2x.png" data-mid="216501178" border="0"  src="https://freight.cargo.site/w/1000/i/de9f2f8c75b1fcb2fa849f088c9ec244033bfe25eecc66af2887f9cbfa054868/bearreviewCover-copy2x.png" /&#62;
&#60;img width="3841" height="855" width_o="3841" height_o="855" data-src="https://freight.cargo.site/t/original/i/20bf65ee216ba1dfe6e93735d67ccb165d4a7935ac7aa6618283384ea40d06a1/bearreviewOpener-copy2x.png" data-mid="216501180" border="0"  src="https://freight.cargo.site/w/1000/i/20bf65ee216ba1dfe6e93735d67ccb165d4a7935ac7aa6618283384ea40d06a1/bearreviewOpener-copy2x.png" /&#62;
&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/853091be59316b3fbafdcd17f0f24a4773b95f9600959eddb622f316ec84fd7f/bearreviewType-copy2x.png" data-mid="216501181" border="0"  src="https://freight.cargo.site/w/1000/i/853091be59316b3fbafdcd17f0f24a4773b95f9600959eddb622f316ec84fd7f/bearreviewType-copy2x.png" /&#62;
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&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/e06f7bc3cea7d01fb974a710b9b92ee398e1879c6e8511e91433a06c7c505fa8/bearreviewTote-Bags-copy2x.png" data-mid="216501190" border="0"  src="https://freight.cargo.site/w/1000/i/e06f7bc3cea7d01fb974a710b9b92ee398e1879c6e8511e91433a06c7c505fa8/bearreviewTote-Bags-copy2x.png" /&#62;
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&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/15793b29ffc428e940aebfeb10f9c532ece49225d75400cd6e83ed2d667d5078/bearreviewThanks-copy2x.png" data-mid="216501197" border="0"  src="https://freight.cargo.site/w/1000/i/15793b29ffc428e940aebfeb10f9c532ece49225d75400cd6e83ed2d667d5078/bearreviewThanks-copy2x.png" /&#62;

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