Wheat Street Antiques & Oddities
Topeka, KS
[Vintage Online Store Branding + Strategy]
Opportunity
Originally I came to the founders of Wheat Street and proposed to them this concept of a cohesive brand identity and strategy for their upcycling business.
Previously they were functioning as a string of websites connected by very little but a name. The business is family-owned and the owners are Swedish.
Competition is wide ranging but there is a lack of consistency in the space of upcycling specifically.
Solution
Wheat Street does not create or produce product, it is the experience around the product.
Using a combination of Norwegian inspired colors, illustrations, and brand elements the identity is able to greet someone every step along their customer journey.
