Wheat Street Antiques & Oddities
Topeka, KS
[Vintage Online Store Branding + Strategy]
Opportunity
Wheat Street Antiques & Oddities is a string of websites and social media pages that were visually and strategically connected by nothing more than the name.
The business is family-owned and the owners were looking to be represented as more personable and genuine.
Market research shows a lack of consistency in established identities in the space of upcycling specifically. Wheat Street has the opportunity to be a mainstay.
Solution
The Wheat Street brand does not create or produce product, they create the experience around collecting.
The Wheat Street team is very proud of their swedish heritage. This served as a major influence for the visual language, specifically the colors and illustration style.
Most people buy thrifted items because it’s better for the environment, cheaper, and there’s genuine excitement for uncovering a unique find.
The brand aims to bring something new to the “antique” thrift experience. The illustration
guides the audience to cheaper deals through website implementation, allows for world-building in the future on social, and sparks genuine excitement and consistency as a thrifting / upcycling space online.
Results
First month with branding: 1,584,000 monthly impressions. 13.1% increase in impressions. 34,194 listing views. 26,647 organic views. 5.4% increase over previous month. 1.7% CTR. 221 items sold.
Experience in brand proposal and positioning.
Website
