Wheat Street Antiques & Oddities
Topeka, KS
[Vintage Online Store Branding + Strategy]
Opportunity
Originally I came to the founders of Wheat Street and proposed to them this concept of a cohesive brand identity and strategy for their upcycling business.
Previously they were functioning as a string of websites connected by very little but a name. The business is family-owned and the owners are proud of their swedish heritage and wanted parts of that culture to be expressed.
Competition is wide ranging but there is a lack of consistency in the space of upcycling specifically. Wheat has the opportunity to be a mainstay online
Solution
The Wheat Street brand does not create or produce product, we create up the experience around the product.
Using a combination of Swedish inspired colors, illustrations, and brand elements the identity is able to greet anyone every step along their upcycling journey.
Results
First month with branding: 1,584,000 monthly impressions. 13.1% increase in impressions. 34,194 listing views. 26,647 organic views. 5.4% increase over previous month. 1.7% CTR. 221 items sold.
