How do we fuel the self-propelled?
Sunflower Outdoor + Bike
[Brand Guidelines]

A brand book that outlines the visual guidelines for Sunflower Outdoor + Bike Shop in Lawrence, KS. Sunflower’s mission is to fuel the self propelled.

The brand takes advantage of iconography, typography, and imagery to reflect the visual motifs of the National Parks in the United States as a means to give their customers direction to fuel their adventures.