The fountain logo is the central beacon of our brand expression.

The 4-sided star defines the four races offered: 26.2, 13.1, 10K, and 5K.

The M is symmetrical reflecting both sides of the city. Based on audience analysis and public opinion the “City of Fountains” iconography resonated strongly. Due to this strong bond, the icon was designed to be a logical step from the previous, with the opportunity to imbue relevant strategy into the identity. 

Built on a 16 X 16 grid. The icon was designed to scale as small as needed (favicon).

The logo pairs with the “Kansas City Marathon” wordmark to create a scalable icon system.

Vertical and Horizontal lock-ups are essential for brand consistency with high variance between touchpoint width, height, and relative size.

The logotype (icon + wordmark) is the primary logo, meant to be used in most brand applications.

TT Drugs will serve as our workhorse typeface for general business communications. Thin, Light, and Regular can be used for body copy, subheads, eyebrows, and breadcrumbs. The Bold and Black can be used in larger applications, billboards, headline copy, signage, etc. It was selected based on antique store signage in downtown Kansas City.

Scale VF allows condensed and extended type applications. Use when only TT Drugs does not suffice in the application. Generally add condensed and extended type styles for better type rhythm.