KC Union
Kansas City, KS-MO
[Unified Public Service Brand Identity]
Opportunity
Kansas City has a rich history of monograms, influenced by its sports teams, government entities, and individuals artists.
While these designs each hold their significance, I felt there was an opportunity to create a monogram that embodies KC.
The current landscape lacks an identity that reflects the city itself.
Solution
The monogram is a blend of geometric art deco strokes and fish-tail characters. Inspired by baseball team monograms from the 1800s.
The geometric strokes of the logotype are drawn to appear flowing and passing over like pipes, bridges, and boulevards.
The icon is legible and scalable to any size and application. One main reason this particular design was selected because it had the unique ability to be replicated in many styles while still remaining legible.
Results
Store open 2 months. 1,000 website visits. 1.28% conversion rate. 21 posts. $100 Ad spend. 10,000 views first month. 6,000 accounts reached. 21 items sold. 1 new pair of children’s shoes bought with our donation policy.
