KC Union
Kansas City, KS-MO
[Unified Public Service Brand Identity]
Opportunity
Kansas City has a rich history of monograms, influenced by its sports teams, government entities, and creative individuals.
While these designs each hold their significance, I felt there was an opportunity to create a monogram that embodies KC’s diverse and storied legacy.
The current government identity lacks cohesion and expressive application. To address this, 'KC Union' is envisioned as a unified government-affiliated identity dedicated to managing and promoting social programs. Its mission would encompass all social government initiatives. KC Union would serve as a beacon of care, coordination, and progress for Kansas City.
Solution
The headlining element is the KC Monogram.
Inspired closest by the Kansas City Monarchs, the fishtail typography was selected because it originates from the 1800s. The same time in which Kansas City was booming in meat packing, jazz, and sports.
The geometric strokes of the logotype are drawn to appear flowing like pipes, rivers, or boulevards.
The icon is legible and scalable to any size and application. One main reason this particular design was selected because it had the unique ability to be replicated in many styles while still remaining legible.
