Is there good waste?
Waste Management
[Brand Activation]
Problem:
Identify an established organization, business, service, experience or campaign that exists in this world but has lost touch, is out of touch, lost favor, is just part of the noise, lost direction with its mission or generally needs clarity, engagement or is a misread opportunity that could be better.
I worked with Waste Management to develop their mission and messaging. After extensive market research I found that the target audience has no problem throwing away their trash but they often have problems deciding what and where to throw away.
Waste Management is missing an opportunity to educate their consumers.
I created an identity for “Good Waste” to function as a subsidiary lab to Waste Management which focuses on developing future-proof practical applications for waste education and disposal.
Good Waste wants to create items which embody the future of how we handle waste. The products listed below are examples of real world touchpoints which could feasibly be applied:
Touchpoints include: web, social media, advertising, apparel, wayfinding, and product design.
Brand Book (See full spreads below)
The Field Guide, a manual on waste education for novice waste handlers.
The Good Public Library, a library concept where all books and other collateral for the establishment are made from scrapped or recycled paper.
Price tags are often a wasted form of packaging that most people have to hold and look at, even to simply remove it. Why not make that touchpoint educational?
Full Spreads
