What’s black, white, and red all over?
Swedish Fish & The Godfather
[Packaging & Branding]


A collaboration candy packaging designed for a remastered viewing of the Godfather Trilogy. 

I reinterpreted the ichthus fish as a symbol throughout my design as it reflects many aspects of the films and their main character Michael Corleone. The progression from law abiding citizen to ruthless mob boss is reflected in many aspects of the packaging.

The packaging focuses on the idea of an offer that can’t be refused and the baggage, history, and complications behind that offer.