What embodies an ever-evolving game?
Saratoga, NY
[Minor League Identity & Branding]
Located in beautiful Saratoga Springs, NY, at “The Dump” Ballgrounds,
the gators are a ficitonal single-A ball club.
The identity for the Sewer Gators came from the infamous sewer gator myth in which gators were originally sold as pets. Once these gators grew too large it was said they would be flushed down the drainage pipes. Some reports note that sewer gators have pearlescent white skin from the lack of sun exposure.
The mascot, branding system, and color palette play into this thematically showing the ever-changing nature of the gator as part of the game.
