Bullseye Tape Company
St. Paul, TX
[Masking Tape Packaging + Brand Identity]
Opportunity
Masking tape is a category that lacks expressive brand identity and communication.
Many brands of tape presented in store on a rack or a shelf both struggle to communicate information quickly. This friction in communication was a pain point that could be supported with a new dieline and brand expression.
Given the uncertain communication, lack of brand voice, and general apathy in the space, I asked myself, “What if tape could be dependable?”
Solution
Bullseye is the rootinest, tootinest tape around. This mendable, extendable, and commendable adhesive will stick by your side til roll’s end.
Taking cues from hardware of the American West, Bullseye’s sturdy packaging holds on tight and helps you hit your mark every time.
Whether you’re a hobbyist or serious professional, you can come to Bullseye for all your fixins’
